which will certainly not make the most money in the world. That isn't simply a statement, it's a criterion for the greatest business. Greatest as in good, good as in not entirely money motivated. Some will argue to pursue a non-profit if profits are not the main focus and that's true, we can pursue non-profits. However, the business which models profits as secondary would be an immensely inspiring and interesting organization to see, not to mention own. I cannot, and therefore will not, get my head around the idea that money drives actions in good corporations--that is not a good corporation. Plain and simple. It is a money-motivated, hungry corporation that eats people and produces profit and in any right mind, in any moral opinion, that is not a good company (to work for, own or encourage).

It seems as though a problem from a consumer standpoint is how you really know a company puts profits secondary or, at minimum, in line with other values it has. See, a good company will not overthrow its values. A good company will not overthrow them no matter what. And it seems every "good company" that is labeled as such happens to also be defined by profits. It also seems, most companies who were once labeled "good companies" happened to fall down the Wall Street ranks and diminish in the mind of American people.

If you work in a company that's not "good" in the word's true meaning, whether you think I'm an idealist or not, know that the money that guides you is not what drives you really. What really drives you is what you love, and though many believe it's money they love, that simply means that their true adorations have been overshadowed by green. An honest dig into the soul can bring that nature back into its place.

Economy, Shmoconomy. It's rough and tough; and honorable to work for your wage, just make sure it's work worth doing, worth loving, worth living.