How can I get more clients as an Esthetician?
Recently, I had the pleasure of advising Sandra, a talented esthetician in Glendale, Arizona, on strategies to elevate her marketing and make getting more clients a natural, organic process. Here are some valuable insights that emerged from our 1:1 advisement session:
Boosting SEO with a Blog: We delved into the importance of incorporating a blog into Sandra's website. By creating informative and engaging content, Sandra can improve her website's SEO, attract more clients, and position herself as a trusted industry expert.
Referral Strategies and Newsletter Communication: Word-of-mouth marketing is a powerful tool. We explored the potential of a well-crafted referral strategy to tap into the networks of satisfied clients. Additionally, we discussed utilizing newsletters to communicate updates, promotions, and valuable skincare tips, fostering long-term relationships with her clientele.
Optimizing the Website for Conversions: Esthetic services require a visually appealing and user-friendly website. We discussed the significance of adding compelling call-to-action buttons for specific services like RF Microneedling. These enhancements can increase conversions and guide visitors to explore services right for them.
Creating a Softer Color Palette: Esthetics extend beyond skincare. We explored the impact of a softer color palette that aligns with Sandra's brand identity and creates a calming atmosphere for her clients. We even shared a color palette generator website as a helpful resource for inspiration.
Showcasing Featured Services: To captivate potential clients, we suggested featuring Sandra's most popular services prominently on the homepage. These can be swapped out seasonally but the intention is that if a visitor were to only see that page, they’d at least get an idea of your most popular services.
Harnessing the Power of User-Generated Content: Sandra expressed her dislike for social media especially as a mother so we brainstormed alternative strategies. We discussed the power of user-generated content, encouraging satisfied clients to share testimonials, before-and-after photos, and personal stories. This approach builds trust and credibility within her target audience, and something called “social proof” which goes a long way in this industry.
Sandra's dedication to her esthetic services, combined with these strategic insights, will undoubtedly propel her towards success. By leveraging blogging, referrals, newsletters, and user-generated content, Sandra can establish a strong online presence, attract more clients, and nurture long-lasting relationships.
Quick marketing ideas for Estheticians
Start with a blog and what I like to call your “core content.” If you’re not sure what to write about, start with the questions you get most. Each question can serve as a blog post.
A newsletter is a great way to keep in contact with your previous clients and it doesn’t have to be sent often. Even seasonally, communication with clients—whether it’s to share specials or introduce new products or services—is an excellent way to stay top of mind (the goal of marketing). Especially if you have a Squarespace website, it’s easy to start a Newsletter campaign right within your website.
Referral strategies are easier than you think. If you send out review requests post-appointment (which I highly recommend you do!), simply add some language to include a request for referral in exchange for a discount on their next service. You can also introduce referrals within your newsletter!
An Offer for Readers
Are you needing a clear path to move forward? Save hours of time trying to figure it out on your own and book an Advisement Session.
