How can Photographers get more clients?
Finding the right clients who appreciate the value of your photography can be a challenge. I recently had the pleasure of advising Roshan, a talented photographer facing this very struggle. Together, we explored strategies to help her overcome obstacles and attract her ideal clients. Here are some key insights from our session:
Repositioning Packages and Targeting Organizations
Rather than compromising on pricing, we discussed repositioning Roshan's packages to target organizations and individuals who can afford her services. By showcasing the unique value and benefits she offers, she can appeal to clients who understand the true worth of her work. Decide who a package might be for in order to position it well. For example, is a package ideal for new entrepreneurs? Executives? Small teams needing headshots? Make it clear.
Sharing Unique Lighting Techniques
Roshan's lighting techniques are a standout aspect of her photography. We highlighted the importance of sharing these techniques through social media, blog posts, or tutorials. By showcasing her expertise, she can differentiate himself from competitors and attract clients who appreciate her specific skills.
Building Partnerships with Fellow Photographers
Networking events can be intimidating, so we explored an alternative approach. Collaborating and forming partnerships with other photographers allows Roshan to learn and grow within a supportive community. Together, they can share knowledge, refer clients, and uplift one another.
Creating a Newsletter Issue specific to Branding Sessions
To market her services effectively, Roshan plans to create a newsletter specifically focused on branding sessions. This targeted communication will resonate with potential clients seeking professional branding photography.
Get “Oversubscribed” by Offering a Giveaway
I recommended she consider offering a giveaway to attract new clients and create buzz around his work. To do this, you’ll want to invite applications. I like Typeform for this as the metrics you get will help inform your marketing decisions later which is something a lot of people miss.
Leveraging ConvertKit as a CRM System
To streamline his client communication, we recommended using ConvertKit as a powerful CRM system. Its tagging and deliverability features will help Roshan segment her audience, personalize her messages, and ensure effective email campaigns.
Emphasizing Social Proof on LinkedIn
As a professional networking platform, LinkedIn offers immense opportunities for photographers with business clientele. We discussed the value of showcasing Roshan's portfolio, client testimonials, and success stories on her LinkedIn profile. Social proof establishes credibility and attracts potential clients who seek quality photography services.
Roshan's journey in the photography world is filled with immense potential. By repositioning his packages, sharing his unique lighting techniques, forming partnerships, and utilizing platforms like LinkedIn, he can attract ideal clients who value his expertise. With a solid marketing strategy and targeted communication, Roshan is on his way to flourishing in his photography business.
Want to learn create a specific action plan to help you get more clients? Book an Advisement session here.
